9 Reasons Why Your Trade Business Needs a Website

In today's digital age, having a strong online presence is no longer a luxury but a necessity for businesses of all sizes and types.

If you're running a trade business, you might be wondering if you really need a website. After all, you have social media pages and you're not exactly tech-savvy. However, the truth is that having a website can significantly improve your business's credibility, build trust with your customers, and increase inquiries.

Here are nine compelling reasons why your trade business needs a website.

1. Enhances Credibility

According to a survey by Verisign, 84% of consumers believe that small businesses with websites are more credible than ones without an online presence. A well-designed website gives your business a professional image and makes it easier for potential customers to trust your services.

2. Builds Trust

A website allows you to showcase testimonials and reviews from satisfied customers. This social proof builds trust with potential customers and increases the likelihood of them choosing your services over competitors.

3. Increases Enquiries

Businesses with websites generate 60% more enquiries than those without, according to research by Deloitte. A website allows potential customers to easily find information about your services and contact you directly. According to a Lead Connect survey with lead response time stats, 78% of customers buy from the company that responds to their inquiry first.  If you have an intelligent AI chatbot installed on your website you can reply to potential customers within seconds, increasing the potential they will work with you. It works 24/7/365 in the background and will qualify the lead while you sleep.

4. Provides Accessibility Around the Clock

Unlike physical stores that have specific operating hours, your website is accessible 24/7/365. This means potential customers can learn about your services or contact you at any time that's convenient for them.

5. Enhances Customer Service

A website can serve as an additional customer service channel. You can include FAQs, chatbots, or contact forms to answer customer queries promptly and efficiently.

6. Allows You to Compete with Larger Businesses

Having a professional-looking website levels the playing field between small trade businesses and larger companies. It gives you the opportunity to reach a wider audience and compete on a larger scale.

7. Provides Valuable Insights

With a website, you can use analytics to gain valuable insights into your customers' behaviour. This data can help you make informed decisions to improve your services and grow your business.

8. Boosts Your Social Media Presence

While social media is a great tool for reaching potential customers, it shouldn't be your only online presence. A website acts as the hub of your online activities, where you can direct traffic from your social media pages.

9. It's Easier Than You Think

You might be thinking, "I'm not tech-savvy, so I don't know how to manage a website."Don't worry, we've got you covered. We will not only design a stunning website for your trade business but also provide ongoing support and maintenance so you can focus on what you do best - running your business.

In conclusion, having a website for your trade business is not just beneficial—it's essential.

It enhances your credibility, builds trust with customers, increases enquiries, and provides numerous other advantages that can help your business thrive in today's competitive marketplace. So don't let common objections hold you back—embrace the digital age and contact us today to create a stunning website for your trade business today.

The answer is a resounding yes!

The importance of customer testimonials and reviews on your website cannot be overstated. They serve as powerful tools that can significantly influence the purchasing decisions of potential customers. This is particularly true in the trade industry, where trust and reliability are paramount.

According to a survey conducted by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. This statistic alone underscores the significant impact that testimonials and reviews can have on your business.

Specifically for plumbers, a study by Software Advice found that 70% of customers are more likely to use a plumbing service if they can find positive online reviews about it. This clearly indicates that having testimonials or reviews on your plumbing website can greatly enhance your chances of attracting new customers.

Moreover, a report by Spiegel Research Center revealed that displaying reviews can increase conversion rates by 270%.

At Trade Torch Media included in your pay monthly website package is making sure your customer reviews are visible and up to date on your website.

In today's busy world most people are searching for a plumber, electrician or any other tradesman while on the go which is why having your website mobile friendly is critical!

By having a mobile optimised website your website will align with Google's goals of providing a positive user experience.

Making your website mobile optimised is a priority, not just for your customers experience but it also positively impacts your website's visibility, traffic and overall performance in search engine search results.

Includes:

Your website design and creation (we write all of the content for you)

Website hosting

Domain name

Mobile friendly

Easy to use contact and quote request forms - Make it easy for customers to contact you

Regular website updates - Updated with new customer reviews, company updates, service updates and much more

Unlimited website changes

Responsive Design

Local SEO-Friendly Design

SEO Optimised

SSL Certificate included

Stock images and gallery included

One Google Workplace email for your business which includes online storage, video calls, shared calendars (great for using for your team diaries), Google docs and much more

Google Business Profile set up or we can recommend some tips to optimise your current profile

No experience needed - We take care of everything for you!