From Pipes to Prose: How Storytelling Can Transform Your Plumbing Business' Marketing:

In a world where consumers are bombarded with advertisements and information, storytelling provides a unique opportunity to cut through the noise and create a meaningful connection. By tapping into the power of storytelling, businesses can create an emotional bond with their audience, making them more likely to remember and use their business (you’ll be top of their mind when they have a plumbing emergency!)